Privacy Policy

1Information We Collect

We collect information from you in various ways to provide better service and enhance your shopping experience:

• Personal Information: Name, email address, phone number, delivery address, billing address
• Payment Information: Credit/debit card details, UPI information, digital wallet details (processed securely through payment gateways)
• Account Information: Username, password, account preferences, purchase history
• Communication Data: Messages, feedback, complaints, and customer service inquiries
• Technical Information: IP address, browser type, device type, pages visited, time spent on site
• Cookies & Tracking: Browser cookies and similar technologies for user preferences and analytics

2How We Use Your Information

We use the information collected for the following purposes:

• Processing your orders and delivering products
• Communicating with you about orders, promotions, and updates
• Providing customer support and handling complaints
• Personalizing your shopping experience
• Improving website functionality and user experience
• Conducting analytics and market research
• Complying with legal obligations and preventing fraud
• Sending promotional emails and marketing communications (with your consent)

3Data Security

We implement industry-standard security measures to protect your personal information:

• SSL encryption for all data transmission
• Secure payment processing through certified gateways
• Access controls and authentication mechanisms
• Regular security audits and updates
• Restricted employee access to personal data

4Information Sharing & Third Parties

We do not sell or rent your personal information to third parties. However, we may share your information with:

• Courier Services: Delivery partners for order fulfillment
• Payment Gateways: Payment processors for secure transactions
• Manufacturers: AMBRANE, EVM, and GADPRO for warranty claims and product support
• Analytics Providers: Third-party services for website analytics
• Legal Authorities: When required by law or to prevent illegal activities

All third-party partners are contractually bound to maintain confidentiality and use your information only for specified purposes.

5Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for website functionality
• Preference Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand how you use our website
• Marketing Cookies: Track advertising effectiveness and personalize ads

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

6Your Data Rights

You have the following rights regarding your personal information:

• Right to Access: Request a copy of your personal data
• Right to Correction: Update or correct inaccurate information
• Right to Erasure: Request deletion of your data (with exceptions)
• Right to Withdraw Consent: Opt-out of marketing communications
• Right to Data Portability: Request your data in a portable format

To exercise these rights, contact us using the information provided at the end of this policy.

7Data Retention

We retain your personal information for the following periods:

• Account Data: Retained while your account is active and for 2 years after deletion
• Transaction Data: Retained for 7 years for accounting and legal compliance
• Marketing Data: Retained until you unsubscribe
• Technical Data: Retained for 1 year for analytics purposes

Some data may be retained longer if required by law.

8Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete such information immediately.

9External Links

Our website may contain links to third-party websites including AMBRANE, EVM, and GADPRO official sites. We are not responsible for the privacy practices of these external websites. We recommend reviewing their privacy policies before providing any personal information.

10Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this policy indicates when it was last revised. Continued use of our website after changes indicates your acceptance of the updated policy.

11Compliance & Legal Basis

We comply with applicable data protection laws including:

• Information Technology Act, 2000 (India)
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Consumer Protection Act, 2019

Our processing of your data is based on your consent, contract fulfillment, legal obligation, or legitimate business interests.

12Contact Information

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Email: support@aptraders.com
• Phone: +91 7003555638
• Address: AP Traders, 39, Shibtala Street, Kolkata, West Bengal, 711106

We will respond to your inquiries within 10 business days.